In the digital age, most businesses appreciate the importance of having a website, as it allows the public to find out more about them, provides useful information, such as contact details, and can even enable retailers to earn sales remotely through ecommerce facilities.
However, it is not just essential to have a website these days, but to have one that is well designed.
There are many reasons for this, starting with it gives a good impression of the company.
For many customers or clients, the first time they come across a business is when they log on to the website, so this is the opportunity to really capture their interest, stand out from the crowd, and make the brand look as professional and engaging as possible.
According to a report published on Taylor Francis Online, it takes just 50 milliseconds to make a good first impression when it comes to websites.
Therefore, design is crucial to keep visitors on the page, otherwise they are likely to leave and look for something else.
Indeed, one of the most important reasons for good web design is to make your website more appealing than competitors.
If someone lands on your page and is put off by the layout, colours, images, or branding, they are likely to find what they are looking for on a rival site, particularly if theirs is more aesthetically pleasing.
Therefore, good web design is essential to stay competitive, so you don’t lose potential clients or customers to competing sites.
Want to find out what constitutes good web design and what could be putting your customers off? Get in touch with Rare Site Shop today.
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