Social media marketing is such a uniquely rewarding business because it is as much about the person in the centre as it is about the products and service they provide, and this fact will shape how a website will be designed, the copy it uses and the harmonisation of the brand.
After all, if a lead taps onto your website via the link in bio, they are telling you without stating outright that they are interested in you as a person as well as any products and services you are offering.
Taking full advantage of this means shaping your website not only to be an efficient funnel towards your call-to-action enquiry forms and online storefronts but also to inject who you are as a person.
With that in mind, here are some simple but really effective ways to make your personality shine.
Write In Your Voice
It cannot be overstated how important your voice is in your life, on the phone, on your social media and on your website. It is, for many people, the reason why they clicked onto your socials and from there clicked the link to see your website.
Because of this, the website’s copy should be written as if you’ve said it, and that can sometimes take time to truly perfect. The concept is known as a writeprint and if it reads like you have said it, you are on the right track to defining yours.
The best way to know your voice though is to look back at how you speak when you are at your most comfortable. Whilst you may need to adjust this voice for your audience, it will give you a great foundation to work from.
If you use a lot of emojis, do not be afraid to use them in your website copy. Express your excitement for what you love to do, and it will be contagious.
You do not need to do this alone; professional copywriters will help bring out your voice whilst ensuring you make your point as succinctly as you can.
Harmonise With Your Social Media
The best brands are the same no matter how you see them. They use the same colour schemes, the same prominent iconography, the same fonts and the same patterns for framing.
The more consistent your brand message is, the more receptive your audience will be to it, especially if your personality is such an important part of what you are selling to your audience.
Use Your Own Photography And Images
Your face sells products, and I mean this literally. Unique imagery that could only have come from your website will establish your business with the same trust a lead has for you.
Look at your social media and set up a mood board of pictures that match your style and tone, before either taking high-quality pictures yourself or hiring a photographer to work with you.
It is astonishing how much of a difference a short photo shoot of some splash images can have for your business, as it helps people see the person behind the business in a way that stock imagery and especially AI imagery cannot.
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