It always pays to keep a close eye on what’s moving and shaking in the web design world so you can make little tweaks to your own site here and there, keeping it fresh, up to date and in line with what increasingly discerning consumers have come to expect from businesses in the 21st century.
To help you do just that, here are a couple of the top website design trends that have caught our attention here at Rare Site Shop, trends that we expect to be big news over the coming months.
Which of these do you think would work well for your site?
Sustainability in web design
Consumers are becoming increasingly eco-conscious and they want to spend their money with brands that value sustainability. For web design, this means improving the functionality, performance and usability of your site to reduce energy usage and your carbon footprint.
Practically speaking, strategies include a minimalist approach to design, implementing a clear hierarchy and site structure, using dark mode with a black background, optimising images and making sure the site is responsive and mobile-friendly.
VR & AR
Interactivity is a key trend for 2025 and beyond, and you can use both virtual reality and augmented reality to great effect here. Depending on your business model, you can use these resources for online booking, virtual tours, 3D modelling, product visualisation and lots more. The only limit is your imagination!
Voice search optimisation
Another trend that’s been gathering pace over the last few years and one that is sure to continue well into the future is voice search optimisation. Prioritising this now will mean that you make your website more discoverable and more engaging for users.
Achieve this by optimising for local search, focusing on natural language queries and making sure that your website loads quickly no matter what.
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