Many online businesses built on social media channels have shaped their sales funnels around three simple words: link in bio.
In a lot of cases, that is all you need; as a call to action (CTA), it’s snappy, simple, to the point, and everyone knows exactly what it means.
It is also versatile; it can be a link to your shop or be used to run flash sales, special promotions or unique events all from the comfort of just one link with the help of a web design partner.
However, whilst ‘link in bio’ works for a lot of people, it does not work for everyone. After all, it was designed as a workaround for Instagram and later TikTok’s rules surrounding links outside of paid advertising.
If you are not getting the conversions you like from link in bio, here are some alternative ways to rally your potential customers.
Focus On Engagement
With social media, engagement is a vital part of turning followers into customers, and whilst the typical logic of e-commerce is that you should have as few steps between a customer and a sale as possible, creating an engaged and excited community is so important in the long run.
Instead of directly going down the link in bio route with every single post, mix up your calls to action by adding ones that invite your followers to interact.
Asking for likes, telling users to tag a friend, share your video or comment below will boost your posts in the engagement-focused algorithms of Instagram and TikTok. Conversations are not only nice to read but they also show people who are genuinely interested in you and your products.
Comment Or DM For More Information
Rather than tapping a link and taking someone away from a website they are using, asking for a comment or a DM for more information gives you the chance to talk to them and engage directly.
This is perfect if you make tailored products or run a service rather than a shop, as rather than use a link to take someone to a contact form to get in touch with you, you can skip so many steps and get in touch with a user directly.
You can even use a DM to promote your link in bio regardless, and it is far more likely to lead to a conversion due to the initial engagement work you did beforehand.
Reword Your Call To Action
Of course, sometimes the issue is not the call to action but simply how it is used, and sometimes taking a more active or playful approach to your link in bio post can be really helpful.
The beauty of the CTA is that everyone knows it and everyone does it, so it stands out if you instead cap off a post with, for example, “Can you guess where the link is?” or “Find something special in our bio”.
Creativity is at the heart of engagement, so the more you put into your call-to-action posts, the more you will get out of them.
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