When it comes to website design in 2025 and beyond, there’s one very significant factor that you need to prioritise if you want to climb the rankings, win custom and beat out the competition.
We’re talking about the user experience, of course – or UX, as you’ll likely see it referred to. When you focus on this, it means that you’re considering how your customers will feel when they spend time on your website… and you want it to be easy, enjoyable and intuitive, rather than complicated and frustrating.
The usability of your website will have a huge impact on how long people are on your website for – and this can have a knock-on effect on your search engine optimisation results, as well, so if you’re not visible online and you’re not sure why it could be down to the design of your site.
If your website is hard to navigate with a complex structure that doesn’t make much sense, so much so that people can’t find what they’re looking for quickly, they’ll simply click off. This will impact your bounce rate and this is a strong ranking factor for search, so you want to keep users on your site for as long as you can.
Not sure where to begin with improving your site’s UX? Here are a few top tips from the Rare Site Shop team!
1. Boost readability
Yes, you need content on your site and it needs to be in your own individual style, but you also need it to be functional and easy to read. Give your content room to breathe, don’t clutter up the page and break large chunks of text up with headings, subheadings, videos and images.
2. Embrace responsiveness
Smartphones have the potential to drive significant amounts of traffic your way so you need to make sure that your site is able to perform well on tablets and phones, as well as laptops and desktop computers.
Responsive design includes simplicity to prioritise load speed, clear calls to action, large buttons for ease of tapping, simple menus and easy-to-read fonts.
3. Feature social proof
You need to show your customers that you’re trustworthy and above board – and what better way to do this than through social proof, posting ratings, reviews and testimonials clearly on your site for all to see. This will help people make more informed decisions and give them confidence to spend their money with you.
4. Ease of checkout
If you have an ecommerce facility, it’s vital that the checkout process is quick, easy and smooth, with as few steps as possible. Abandoned shopping carts are a problem for many companies, but you can reduce the risks through checkout optimisation. If you can add a guest checkout facility, that will also make a big difference to your bottom line!
5. Get feedback!
Don’t just make a few changes and hope for the best. Your customers are your target market, after all, so send out some questionnaires, ask them for their opinions and feedback, and make any improvements that tally up with what they say.
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