In the 21st century, if you don’t have a strong online presence as a business, you’re sure to see the growth of your company slow – and even potentially grind to a halt, with customers flocking to your competition instead.
A strong website and accounts on social media platforms like Twitter, Instagram, X and TikTok is a must these days and a strong signal to consumers that you’re a reputable and serious enterprise, one that they can trust.
When meeting new prospects, one of the very first questions they’ll ask is, “do you have a website?” And the answer has to be yes!
If you can’t direct them somewhere online, you can’t expect them to spend their hard-earned money with you… and it’s vital that your website is attractive, user-friendly and optimised for a variety of different devices.
So, for social media coaches and managers, what constitutes an excellent website? What boxes do you need to tick?
Here are just a few web design ideas from the Rare Site Shop team. If you have any further questions or need any guidance or advice, give us a call today!
Consistency
You need to make sure that your brand style and tone of voice echoes across all your platforms. It can be confusing for people to come across you on social media platforms and then head to a website that looks and feels like an entirely separate entity.
This can be offputting as it creates mistrust – and consumers are a fickle bunch whose heads can be easily turned. Build a loyal following by prioritising consistency and continuity between the social media sites you use and your actual website.
User experience
Think about the customer journey when on your website and see if it would be simple for someone new to the site to navigate their way around. The user experience (often referred to as UX) should be simple, obvious and logical, with your site set up with a strong hierarchy that’s intuitive, consistent and fully functional.
This will help encourage people to stay on your site for longer – and the added benefit is that it will really help your SEO campaigns, since the user experience is a significant ranking factor for search these days.
Clear calls to action
You want to make every page on your website work as hard as it possibly can for you, so make sure that they’re all clear, concise, useful and relevant to your business, with clear calls to action throughout, directing people to get in touch, order samples, book consultations, seek advice and so on.
There are so many opportunities for engagement and none of them should be ignored.
Write a blog
There are so many good reasons for running an active blog on your site. Firstly, it provides your target market with interesting, timely and relevant information relating to your industry that they’re sure to be looking for. This can encourage social shares, which will help boost site visibility.
And, of course, it’s great for SEO, as it ensures that the site is updated regularly, which search engines absolutely love – a strong signal that you’re serious about your brand and that you’re active in your field.
Naturally, this is just the tip of the web design iceberg, so if you need any further help or advice, just give us a call today.
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